Texas Tech Athletics recently unveiled a major rebrand focused on its visual identity, set to be fully implemented for the 2026-2027 academic year.

The core of the rebrand revolves around a return to a classic, cleaner look, which fans have been requesting.

Here are the key details:

1. The Modernized Double T Logo

"Level the Bevel": The biggest change is a "modernized" Double T logo. This is essentially a return to the historic flat, non-beveled Double T, removing the 3D black shading that has been used since 2000.

Design: The new design is clean, flat, and features proportional elements and updated colorways, drawing inspiration from logos used by the school from 1963-1999.

Rollout: The logo will be on all athletics uniforms starting with the 2026-2027 season. It is already visible on the turf practice field and the new United Supermarkets Arena court.

2. Additional Marks and Caricatures

The rebrand introduces a full suite of updated athletic marks:

Rearing Masked Rider: A modernized version of a classic rearing Masked Rider logo will serve as the new secondary mark for athletics.

Tertiary Marks:

A logo pairing the modernized Double T with the new Rearing Masked Rider.

A revised Texas state outline with the modernized Double T overlaid.

Raider Red Caricatures: Refreshed, sport-specific caricatures of the mascot, Raider Red, have also been developed.

Important Distinction

The new modernized Double T and accompanying marks are exclusive to the Texas Tech Athletics Department. The main university will continue to use the beveled, three-dimensional Double T as its official campus brand identity.

100th Anniversary Throwback: For their 2025 Homecoming game, Texas Tech is wearing special throwback-inspired uniforms to celebrate the program's 100th anniversary. These black jerseys feature a simple red "TECH" across the chest (from the 1925 team) and the flat Double T on the collar.

"GalvanICED" Alternate Uniform: In a collaboration with alum and Adidas athlete Patrick Mahomes, the team unveiled a special "GalvanICED" white uniform for a November game, which features Mahomes' Gladiator logo and galvanized, metallic-looking numbers.

Sources

Support Us By Supporting Our Sponsors!

SupplyHouse

Join the free TradeMaster program today and score serious perks like priority shipping, lower prices, and a dedicated support line. Visit https://www.supplyhouse.com/apply-for-trademaster to sign up for free and use promo code SHCOLLEGE5 for 5% off your first order.

Square

To learn more, go support your favorite neighborhood spot and see what Square has been up to in your neck of the woods. And then if you have extra time, check out https://square.com/go/lockedoncollege

Peloton

Let yourself run, lift, flex, and push forward. Explore the new Peloton Cross Training Tread+ today at https://www.onepeloton.com.

PrizePicks

Download the PrizePicks app today and use code LOCKEDONCOLLEGE to get $50 in lineups after you play your first $5 lineup.

PrizePicks — Run Your Game.

Click Link Here: https://prizepicks.onelink.me/LME0/LOCKEDONCOLLEGE

DoorDash

With DoorDash Streaks, you save every Saturday you order — stack it up all season and you could save up to $250. Order this Saturday. Keep the streak alive. Fuel your gameday — only with DoorDash. Terms apply. Promo period through 11/18.

Mazda

It’s the small details that make the big plays. And just like there’s more to every player, there’s more to a Mazda vehicle.

Mazda. Move and Be Moved.

Gametime

Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.

Monarch Money

Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at https://www.monarchmoney.com/lockedoncollege for 50% off your first year.

FanDuel

Today's episode is brought to you by FanDuel. Football season is around the corner, visit the FanDuel App today and start planning your futures bets now.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Follow & Subscribe on all Podcast platforms…

🎧 https://link.chtbl.com/LOBig12?sid=YouTube

Locked On College Conferences, HBCU, Basketball & More

🎧 https://linktr.ee/LockedOnCollege

Follow on Twitter: https://twitter.com/drakectoll

Follow the show on Twitter: https://twitter.com/LOBig12